I helped Phenomenon win a pitch to launch a new skincare tech product by P&G. I worked on everything from names to strategy to manifesto and taglines to launch events to advertising.
The product was amazing - it used an HD camera to print mineral pigment on consumer’s skin. Our challenge was to keep the language and branding human. After all - the product breakthrough came from a human truth that this product was the first skincare product to truly see you.
Here’s the manifesto/positioning that won the pitch:
Below is the website that I wrote to launch the brand in the USA. The rest of the work isn’t out yet.